Zomato Rebrands as Eternal: A Bold New Identity
In a significant shift, Zomato, the popular food and grocery delivery platform, has announced a rebranding of its parent company from ‘Zomato Limited’ to ‘Eternal Limited.’ This change was unveiled on Thursday, accompanied by a new logo that reflects the company’s broader ambitions. Eternal will encompass Zomato’s four main business segments: food delivery, quick-commerce through Blinkit, live events via District, and kitchen supplies through Hyperpure. CEO Deepinder Goyal described this transformation as more than just a name change; it serves as a mission statement that emphasizes the company’s commitment to enduring success.
The Rationale Behind the Rebrand
The decision to rebrand Zomato as Eternal stems from a desire to reflect the company’s evolving identity. Goyal articulated that the new name is a reminder of their mission to endure and thrive in a competitive landscape. He stated, “This isn’t just a name change; it is a mission statement. A reminder etched into our identity that we will endure – not because we are here, but because we need to get there.” This sentiment resonates with the company’s goal of expanding beyond food delivery into various sectors, including groceries and live events.
The rebranding has sparked a lively discussion on social media. While many users expressed excitement and optimism about the new name, others raised concerns. Some questioned the necessity of the change, drawing parallels to other tech giants like Facebook, which rebranded to Meta, and Google, which became Alphabet. Critics argue that such changes can create confusion among consumers and may not add value to the brand. Nonetheless, Goyal’s vision appears to be focused on long-term growth and diversification.
Mixed Reactions from Users
The announcement of the new name has elicited a wide range of reactions from users. Some have praised the bold move, calling it a fresh identity that brings new energy and opportunities. Comments like “Eternal is such a beautiful name, and it signifies your ethos” highlight the positive reception from certain segments of the audience. Supporters believe that the rebranding aligns with the company’s aspirations to expand its services and reach.
Conversely, there are those who view the change as unnecessary. One user remarked, “Perfect example of fixing something that’s perfectly fine and probably end up breaking it.” Others expressed skepticism about the name’s relevance to the company’s core business. Critics argue that a name should have a meaningful connection to the product it represents. This sentiment reflects a broader concern that rebranding can sometimes complicate consumer recognition and loyalty.
Clarification on Brand Identity
Despite the significant change in the parent company’s name, Goyal has clarified that the Zomato app will retain its original name. “We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd,” he stated. This distinction is crucial for users who may be concerned about the continuity of the services they rely on.
Goyal’s reflections on the name ‘Eternal’ reveal a deeper understanding of the challenges that come with such a bold identity. He acknowledged that the name carries both promise and paradox. “True permanence isn’t built on bold claims of invincibility,” he noted. This insight suggests that the company recognizes the importance of staying grounded while pursuing ambitious goals. As Zomato transitions into Eternal, it will be interesting to see how this new identity shapes its future endeavors and resonates with its customer base.
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