Yash Raj Films’ War 2 Set to Be India’s Exclusive Theatrical Release
Yash Raj Films (YRF) has partnered with Dolby Laboratories to announce that their highly anticipated film, War 2, will be the only Indian movie to premiere in Dolby Cinema® across multiple countries on August 14th. This release marks a significant milestone as it will also be the first Indian film to debut in Dolby Cinema in India. With screenings planned in both Hindi and Telugu, War 2 aims to elevate the cinematic experience for audiences worldwide, utilizing cutting-edge Dolby technologies to enhance visual and audio quality.
Groundbreaking Release in Dolby Cinema
*War 2* is set to redefine the moviegoing experience with its release in Dolby Cinema, which features advanced technologies such as Dolby Vision® and Dolby Atmos®. These innovations promise to deliver stunning visuals and immersive sound, allowing filmmakers to fully realize their artistic vision. The film will be available in various international markets, including North America, the United Kingdom, the United Arab Emirates, Saudi Arabia, and Kuwait. This global rollout signifies a new era in Indian filmmaking, showcasing the potential for Indian cinema on the world stage.
In India, audiences will have the opportunity to experience *War 2* at the newly opened Dolby Cinema located at City Pride Multiplexes in Kharadi, Pune. This venue, which opened earlier this month, is designed to provide an unparalleled cinematic experience. Plans are underway to expand Dolby Cinema locations across India, with future openings anticipated in cities such as Hyderabad, Bengaluru, Trichy, Kochi, and Ulikkal.
Transformative Cinematic Experience
Dolby Cinema is designed to create an event-like atmosphere for moviegoers. The venue features dynamic lighting, premium seating with unobstructed views, and a carefully crafted environment that minimizes distractions. The curved wall-to-wall-to-ceiling screen enhances the visual experience, making every film screening memorable and immersive. With *War 2*, audiences can expect to be fully engaged in the action, feeling as though they are part of the film’s world.
This collaboration between YRF and Dolby is not new; it has been built over decades on a foundation of innovation and a shared commitment to enhancing storytelling. YRF has a history of integrating Dolby technologies into its projects, beginning with *Dilwale Dulhania Le Jayenge* in 1995, which was among the first Indian films to utilize Dolby Audio. The studio continued to lead the way with *DHOOM:3* in 2013, one of the earliest Hindi films to feature Dolby Atmos.
Statements from Industry Leaders
Michael Archer, Vice President of Worldwide Cinema Sales and Partner Management at Dolby Laboratories, expressed pride in the long-standing partnership with YRF. He highlighted that *War 2* represents a significant milestone in their collaboration, emphasizing the unmatched moviegoing experience that Dolby Cinema provides. Archer noted that the combination of stunning visuals and immersive sound creates an environment where audiences can truly feel the power of storytelling.
Rohan Malhotra, Vice President of Distribution at YRF, echoed this sentiment, stating that the studio has always aimed to push boundaries in delivering enriching cinematic experiences. He emphasized that with *War 2*, audiences will not only watch the film but will also feel every moment, thanks to the advanced technologies employed in Dolby Cinema. This commitment to storytelling aims to transport viewers into the heart of the narrative, making the theatrical experience more unforgettable than ever before.
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