WAVES Outreach Program at Berlinale 2025!
The Berlin Film Festival 2025 served as a significant platform for the Indian delegation to promote WAVES 2025. This outreach program took place on February 15, 2025, and aimed to engage with prominent film producers from around the world. The event highlighted India’s unique blend of ancient heritage and modern technology, fostering global collaborations in the media and entertainment sector. The Indian delegation extended an open invitation to leading producers and technological players to participate in WAVES 2025, emphasizing the potential for collaboration and innovation in the Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR) sectors.
The Vision of WAVES 2025
Veteran director and actor Shri Shekhar Kapur delivered an inspiring address at the Berlinale. He emphasized the immense potential of the Indian entertainment industry and the vision of Prime Minister Narendra Modi. Kapur stated that the aim is to empower creators from every corner of India by providing them with a global platform. He described WAVES as an excellent opportunity for international industry leaders to collaborate with India’s rapidly growing AVGC-XR sector.
Kapur expressed confidence in India’s technological momentum, asserting that the country is on the verge of becoming a global leader in the technical domain. He noted that with sustained growth and innovation, Indian companies will soon be able to compete with major global technology players. The emphasis on storytelling was also a key point in his address. Kapur highlighted that effective storytelling requires understanding the listener’s perspective and that WAVES 2025 is designed to provide creators with cutting-edge platforms to tell their stories in innovative and immersive ways.
The Role of the Berlin International Film Festival
The Berlin International Film Festival, commonly known as Berlinale, is one of the world’s most prestigious film festivals. It attracts filmmakers, producers, and industry professionals from across the globe. Held annually in Berlin, Germany, the festival serves as a hub for creative exchange, celebrating diverse cinematic voices and groundbreaking storytelling. A key component of Berlinale is the European Film Market (EFM), which provides a platform for international film and media companies to network, collaborate, and explore business opportunities.
During the outreach program, representatives from the Union Ministry of Information and Broadcasting presented India’s vast cultural diversity and its fusion with cutting-edge technology. They emphasized that India’s vibrant entrepreneurial ecosystem is driving a new wave of innovation, making it an attractive hub for global partnerships in film, animation, visual effects, gaming, and XR. Participants were briefed on various opportunities available under the WAVES initiative, which aims to elevate Indian talent on the global media landscape.
Key Highlights of the WAVES Initiative
The presentation during the event highlighted several key aspects of the WAVES initiative. One of the main focuses is bridging India’s ancient storytelling traditions with modern digital formats. The initiative aims to foster collaboration between Indian and global creators through the Waves platform for B2B collaboration and the Waves Bazar.
Additionally, the WAVES initiative offers opportunities in animation, gaming, and XR technology for international investors through the WaveXcclerator program. It showcases the power of imagination and innovation through over 30 challenges under the “Create in India” challenge season one. Furthermore, government-backed initiatives are in place to support content creators, startups, and technological advancements in the media and entertainment sectors.
About WAVES 2025
WAVES 2025 is a global summit scheduled to be held in Mumbai from May 1 to May 4, 2025. The summit aims to foster innovation, creativity, and collaboration in the media, entertainment, and technology sectors. WAVES will bring together creators, industry leaders, and investors to explore new opportunities in animation, gaming, visual effects, and XR. With a vision to position India as a global powerhouse in the AVGC-XR sector, WAVES 2025 promotes skill development, entrepreneurship, and cross-border collaborations.
The outreach program at the Berlin Film Festival marks a significant step towards realizing this vision. It sets the stage for international collaboration and showcases India’s potential in the global media landscape. As WAVES 2025 approaches, the anticipation for innovative partnerships and groundbreaking projects continues to grow.
Observer Voice is the one stop site for National, International news, Editor’s Choice, Art/culture contents, Quotes and much more. We also cover historical contents. Historical contents includes World History, Indian History, and what happened today. The website also covers Entertainment across the India and World.