Vicky Kaushal Takes Center Stage in G-SHOCK’s Daring New Campaign

Bollywood actor Vicky Kaushal is the face of G-SHOCK’s new campaign, launched on June 18, 2025, which emphasizes the brand’s motto, “Rise Above the Shocks.” This initiative highlights the resilience and authenticity of Gen Z, with Kaushal representing a modern interpretation of toughness that resonates with young audiences. The campaign not only showcases Kaushal’s personal journey but also pays homage to iconic G-SHOCK designs, reinforcing the brand’s connection to youth culture.

Vicky Kaushal: A Symbol of Resilience

Vicky Kaushal has made a name for himself in Bollywood by consistently pushing boundaries in his roles and public persona. His involvement in G-SHOCK’s campaign is a natural fit, as it targets young Indians who are navigating the complexities of modern life. Kaushal’s ability to connect with the youth is evident in his words: “There is strength in silence and power in perseverance.” He emphasizes that the campaign is for those who have faced life’s challenges head-on and maintain a “Never Give Up” attitude. This message aligns perfectly with G-SHOCK’s ethos, making Kaushal an ideal ambassador for the brand.

A Tribute to Iconic Designs

The campaign also pays tribute to some of G-SHOCK’s most iconic models, including the DW-5000R, GA-2100, DW-5600, and GA-110. These timepieces are not just accessories; they symbolize resilience and toughness, mirroring Kaushal’s own career trajectory. By blending nostalgia with contemporary themes, G-SHOCK aims to resonate with both Gen Z and millennials. The designs serve as visual metaphors for the strength and authenticity that the campaign seeks to promote, reinforcing the idea that true toughness comes from within.

Brand Evolution and Cultural Relevance

Takuto Kimura, Managing Director of Casio India, expressed his excitement about Kaushal’s role in the campaign. He stated, “With ‘Rise Above the Shocks,’ we’re celebrating a generation that is raw, unapologetic, and fearless.” This statement underscores G-SHOCK’s commitment to evolving its brand identity from a product-focused company to one that embodies the spirit of youth culture. By aligning with Kaushal, G-SHOCK aims to strengthen its cultural relevance in India and connect with a generation that values authenticity and resilience.

Creative Vision Behind the Campaign

The campaign was brought to life by Method Productions, with producer Ravneet Mahajan and director John Fredrick Peter at the helm. Their creative vision aims to strike a chord with younger audiences, making the campaign not just a marketing effort but a narrative that resonates deeply with the experiences of Gen Z and millennials. By anchoring its message around Kaushal and the resilience of today’s youth, G-SHOCK continues to position itself as a symbol of youth identity, evolving alongside the changing cultural landscape in India.

Observer Voice is the one stop site for National, International news, Sports, Editor’s Choice, Art/culture contents, Quotes and much more. We also cover historical contents. Historical contents includes World History, Indian History, and what happened today. The website also covers Entertainment across the India and World.

Follow Us on Twitter, Instagram, Facebook, & LinkedIn