Vicky Kaushal Becomes ENO’s New Brand Ambassador
In a significant move for the popular antacid brand ENO, National Award-winning actor Vicky Kaushal has been appointed as its new brand ambassador. With over 50 years of experience in providing quick relief from acidity, ENO aims to strengthen its presence in Indian households through a new multimedia campaign featuring Kaushal.
New Campaign Highlights Quick Relief
The collaboration between ENO and Vicky Kaushal kicks off with a nationwide multimedia campaign designed to emphasize the brand’s effectiveness in delivering rapid relief from acidity. In the campaign, Kaushal portrays ‘Jaadugar Samrat,’ a magician whose performance is momentarily disrupted by acidity. Thanks to ENO, he swiftly recovers and resumes his act, illustrating how acidity can strike unexpectedly and how ENO can provide immediate relief.
This campaign seeks to reinforce ENO’s reputation as a go-to antacid in India. The brand aims to ensure that consumers can enjoy their meals without the worry of discomfort. By focusing on its promise of quick and reliable relief, ENO hopes to distinguish itself from slower alternatives in the market.
Brand Leadership and Trust
Bineet Jain, Category Head – Digestive Health at Haleon India, expressed enthusiasm about the partnership with Kaushal. He stated, “For generations, Indians have relied on ENO for fast and effective relief from acidity, making it a household name. Our continued leadership in the category is a testament to this unwavering trust.” Jain emphasized that ENO champions the joy of eating and aims to help everyone enjoy their favorite foods without discomfort. He believes that Kaushal, with his broad appeal, is the ideal representative to communicate ENO’s legacy of trust and effectiveness.
Vicky Kaushal’s Excitement for the Role
Vicky Kaushal shared his excitement about joining ENO, stating, “In a country that loves food, ENO is a trusted ally for Indians. I’ve experienced firsthand the fast and assured relief ENO brings, letting me savor my favorite food without hesitation.” He expressed pride in portraying a magician in the campaign, highlighting the fun he had working with director Shoojit Sircar and his team. Kaushal’s association with ENO reflects the brand’s long-standing trust among Indian families.
Creative Approach and Promotion Strategy
The campaign, developed by Ogilvy, will be promoted across various platforms, including television, digital media, print, outdoor advertising, and social media. The creative team aims to blend Kaushal’s charismatic on-screen presence with ENO’s core message, presenting the brand’s promise in an engaging manner. Sujoy Roy and Nitin Srivastava, Chief Creative Officers at Ogilvy, explained that the ad aims to capture the speed and wonder of ENO’s effectiveness, likening it to a magic show. The film showcases how ENO can provide rapid comfort when it is needed most, making acidity disappear in a matter of seconds.
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