behavioural science
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Why Doing a Favor Makes You Like Someone More: The Surprising Ben Franklin Effect
Imagine this: You reluctantly help a classmate with their math homework. You didn’t really want to. But a week later,…
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Nudge theory doesn’t work after all, says new evidence review – but it could still have a future
Can nudging help us shop more sustainably? BearFotos/Shuttestock Magda Osman, Cambridge Judge Business School At the end of last…
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