Shah Rukh Khan Sparks Rumors with New Ad Shoot
Shah Rukh Khan was recently spotted at Mehboob Studio in Bandra, igniting speculation about a potential collaboration with acclaimed director Shoojit Sircar. While many believed he was preparing for a film look test, reports have clarified that the superstar was actually filming a commercial for a popular cookie brand. The advertisement, directed by Sircar, has drawn attention due to Khan’s striking appearance during the shoot.
Collaboration or Commercial? The Truth Revealed
The buzz surrounding Shah Rukh Khan’s recent studio visit intensified when a photo emerged showing him in an apron, seemingly in a kitchen setting. This image led fans and media to speculate about a new film project with Shoojit Sircar. However, a source quoted by Mid-Day confirmed that the actor’s unique look was part of a cookie commercial rather than a film. “Shah Rukh’s look was so distinct that people assumed it was a look test. It led to rumors about him fronting Shoojit’s next feature film. But the two actually teamed up for a cookie commercial. The ad has a slice-of-life appeal,” the insider stated.
Inside the Advertisement Shoot
The advertisement shoot took place on Friday afternoon and continued late into the night. Despite being a commercial, the atmosphere on set mirrored that of a film production, with both Khan and Sircar meticulously focusing on every detail. An insider revealed, “Even after filming his portions, Shah Rukh was fully involved, discussing minute details with Shoojit to perfect the scenes. He brought his usual charm. The campaign will air in two weeks.” This dedication to the project highlights Khan’s commitment to delivering quality work, regardless of the format.
What’s Next for Shah Rukh Khan?
On the professional front, Shah Rukh Khan was last seen in the 2023 film Dunki, directed by Rajkumar Hirani. His upcoming project, King, is set to be directed by Siddharth Anand and written by Sujoy Ghosh. This film is particularly noteworthy as it will mark the big screen debut of Khan’s daughter, Suhana. As fans eagerly await more news about his future projects, the recent advertisement shoot has certainly kept the excitement alive in the Bollywood community.
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