Ranbir Kapoor Launches Fashion Brand ARKS
Actor Ranbir Kapoor is set to make waves in the fashion industry with the launch of his new brand, ARKS. Scheduled to debut on February 14, 2025, this venture marks a significant milestone in Kapoor’s career. The brand aims to reflect his personal style and connection to Mumbai, a city that has played a pivotal role in shaping his identity. In a recently released promotional video, Kapoor is seen cycling through the streets of Mumbai, showcasing iconic landmarks that hold special meaning for him. His wife, Alia Bhatt, has also expressed her enthusiasm for the brand, supporting Kapoor’s long-held dream of creating a fashion label.
Ranbir Kapoor’s Vision for ARKS
The promotional video for ARKS captures Kapoor cycling past some of Mumbai’s most famous sites, including Marine Drive and the Bandra-Worli Sea Link. As he rides, he shares his thoughts on the city, stating, “I have travelled to many cities across the world, but nothing quite has the same energy for me as Mumbai.” This connection to the city is evident in his vision for the brand. Kapoor believes that Mumbai has not only influenced his career but has also shaped his personality. He emphasizes the city’s unique energy, which inspires him to pursue his passions, face challenges, and rise again after setbacks.
In the video, Kapoor also pays tribute to his late father, Rishi Kapoor, by cycling past a mural of him at Bandstand. This moment highlights the deep emotional ties he has to both his family and the city. Kapoor’s narrative reflects a broader theme of resilience and creativity, which he hopes to infuse into his brand. By launching ARKS, he aims to create a fashion label that resonates with the spirit of Mumbai and embodies his personal journey.
A Decade-Long Dream Realized
Ranbir Kapoor’s aspiration to launch a fashion brand has been a long time coming. In a July 2023 interview on the show People by WTF, he candidly spoke about his desire to create a label that stands out in the crowded fashion market. He expressed his passion for sneakers, admitting, “I’ve been a sneakerhead since I was a kid.” However, he also voiced his concerns about entering the Indian market, stating, “I am very scared because I don’t know India as well.”
Despite his apprehensions, Kapoor’s commitment to his vision remains strong. He aims to create a brand that goes beyond the typical celebrity-backed fashion lines. His goal is to offer products that reflect quality and authenticity. This dedication to craftsmanship and style is what sets ARKS apart from other brands. Kapoor’s journey from a passionate sneaker enthusiast to a fashion entrepreneur is a testament to his determination and love for the industry.
ARKS: More Than Just Sneakers
While sneakers will play a significant role in ARKS, the brand is set to offer much more. Kapoor envisions a collection that includes high-quality wardrobe essentials, such as white T-shirts, jeans, and shirts. He critiques the current state of streetwear fashion, stating, “Streetwear is a bit bastardized now.” Kapoor aims to redefine what basic clothing should look like, emphasizing the importance of quality and fit.
His vision for ARKS is to create a line that resonates with everyday consumers while maintaining a stylish edge. Kapoor’s passion for fashion is evident in his approach to the brand. He wants to ensure that each piece reflects his personal style and meets the needs of modern consumers. As he prepares for the launch, Kapoor is also busy with his acting career. He is set to star in Love and War, directed by Sanjay Leela Bhansali, alongside Vicky Kaushal and Alia Bhatt. Additionally, he has a role in Nitesh Tiwari’s upcoming film, Ramayan.
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