Pankaj Tripathi Co-Founding New Audio Storytelling Platform
Renowned Indian actor Pankaj Tripathi has taken a significant step in the world of storytelling by co-founding Velvet, a cinematic audio stories platform. This innovative platform aims to transform the way stories are told and experienced, providing immersive audio experiences to audiences around the globe. Alongside Tripathi, the platform is co-founded by actor and dialogue coach Vikas Kumar, Akshat Saxena, Varad Bhatnagar, and Sharib Khan. Together, they aspire to elevate India’s rich oral storytelling heritage to new heights.
Revolutionizing Storytelling with Velvet
Velvet is designed to revolutionize the storytelling landscape by offering a unique audio platform. The beta version of the app was launched in July 2024 for distribution partners, while the official public launch occurred in October 2024. This strategic timing aligns with the company’s goal to expand its user base and reach a wider audience. Pankaj Tripathi expressed his enthusiasm for joining the platform, emphasizing the deep cultural roots of storytelling in India. He stated, “From folk tales to epics, our stories have always had the power to inspire, educate, and entertain.”
The platform aims to create a cinematic experience for listeners, transporting them into imaginative worlds while remaining grounded in cultural traditions. Tripathi believes that audio storytelling has a unique ability to evoke emotions, allowing listeners to connect with narratives on a personal level. This focus on emotional engagement sets Velvet apart from other storytelling mediums, making it a promising venture in the audio space.
A Platform for Diverse Voices
One of Velvet’s primary goals is to create a space for diverse voices in storytelling. The platform will predominantly feature content in Hindi, with plans to expand into English and other regional Indian languages. This approach aims to cater to a broad audience, ensuring that stories resonate with listeners from various backgrounds. The team behind Velvet is committed to collaborating with popular figures from different fields, particularly cinematic icons, to lend their voices to the storytelling process.
By bringing together a variety of talents, Velvet seeks to enrich its content and provide listeners with engaging and imaginative audio experiences. This collaborative effort will not only enhance the quality of storytelling but also promote the art of storytelling in a way that appeals to modern audiences. The platform is currently available as a web application and can be downloaded for free on iOS and Android devices, making it accessible to a wide range of users.
Connecting Cultures Through Audio
Pankaj Tripathi’s vision for Velvet extends beyond mere entertainment. He sees the platform as a means to connect with audiences worldwide and share stories that are uniquely Indian yet universally relatable. He stated, “This platform is not just about entertainment; it’s about preserving and promoting the art of storytelling.” By focusing on narratives that resonate across cultures, Velvet aims to foster a sense of connection among listeners, transcending geographical boundaries.
The platform’s commitment to preserving India’s storytelling traditions while adapting to contemporary tastes is a crucial aspect of its mission. Tripathi believes that audio storytelling can evoke a sense of wonder and imagination, allowing listeners to dream and connect with narratives in a profound way. With the collective vision of the Velvet team, he is confident that the platform will inspire countless storytellers and open new doors for creative expression.
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