Nandu Returns! Akshay Kumar’s Beloved Anti-Smoking Campaign Makes Waves Again
In a surprising turn of events, Akshay Kumar’s popular anti-smoking advertisement is making a comeback in theaters alongside the new film Ground Zero, starring Emraan Hashmi. Originally discontinued by the Central Board of Film Certification (CBFC) in September 2024, the ad was replaced by a new campaign highlighting the health benefits of quitting tobacco. However, audiences will once again see Kumar’s impactful message on the big screen, much to the delight of fans who have missed it.
Return of a Beloved Ad
The reappearance of Akshay Kumar’s anti-smoking ad comes as a welcome surprise for moviegoers. The ad, which first aired during the release of Kumar’s 2018 film *Gold*, features him urging a character named Nandu to quit smoking and redirect his savings towards purchasing sanitary products for his wife. This advertisement not only served as a public service announcement but also promoted Kumar’s film *Pad Man*. After a hiatus of over seven months, audiences will once again witness Kumar’s compelling message, especially in light of the new ad that many found disturbing and graphic.
A source revealed that *Ground Zero* was approved by the CBFC on September 9, 2024, just before the new advertising rules were implemented. The timing allowed for the inclusion of Kumar’s ad, which is expected to resonate positively with viewers who appreciate its straightforward approach compared to the newer, more graphic campaign.
Mixed Reactions to New Advertising Rules
The recent changes in advertising regulations have sparked mixed reactions among audiences and industry professionals. An anonymous multiplex official expressed that the new anti-smoking ad is unsettling and lacks the effectiveness of Kumar’s original message. Many believe that the government should reconsider making Kumar’s ad a mandatory feature in films that depict smoking or tobacco use. The official noted that the return of Kumar’s ad would likely be met with enthusiasm, as it effectively communicates its message without the disturbing visuals present in the current campaign.
The CBFC’s decision to replace the ad was part of a broader initiative to address tobacco-related content in films. However, the feedback from viewers suggests a strong preference for Kumar’s ad, which has become a cultural touchstone since its debut.
Changes to *Ground Zero* and CBFC Regulations
In addition to the ad’s return, *Ground Zero* underwent several modifications before its release. The CBFC requested minor changes, including the replacement of two words and the submission of a consent letter along with the film’s script. The filmmakers also approached the CBFC on April 9 to inform them of voluntary modifications, which included updates to the background score and visual elements.
These adjustments resulted in a final runtime of 137 minutes and 19 seconds, earning the film a U/A certificate. The meticulous attention to detail reflects the filmmakers’ commitment to adhering to the CBFC’s guidelines while delivering a compelling narrative inspired by true events.
Looking Ahead
As *Ground Zero* prepares for its release, the return of Akshay Kumar’s anti-smoking ad has generated excitement among fans and industry insiders alike. The ad’s message continues to resonate, highlighting the importance of tobacco cessation in a society grappling with health issues related to smoking. With the film’s release, audiences will not only enjoy a new cinematic experience but also reconnect with a powerful public health message that has made a significant impact over the years.
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