Mokobara Responds to Pricing Controversy Amid New Launch

Bengaluru-based luggage manufacturer Mokobara has recently found itself at the center of a pricing controversy. The issue arose when an influencer highlighted significantly lower prices for similar bags available on other platforms, which are believed to be sourced from Chinese manufacturers. This revelation has sparked discussions about the authenticity of Mokobara’s products, leading to questions about whether they are simply rebranded Chinese bags or if the cheaper alternatives are counterfeit. In response to the growing concerns, Mokobara took to social media to assert its commitment to originality and quality.
Addressing the Controversy
The controversy surrounding Mokobara’s pricing has raised eyebrows among consumers and industry experts alike. Some critics have suggested that the companyโs products may not be as original as claimed, while others argue that the cheaper alternatives are likely counterfeit items. In a bid to clarify its position, Mokobara tweeted, “While the world debates the chicken or the egg, we’re focused on what we do best – creating originals worth imitating.” This statement emphasizes the company’s dedication to quality and innovation.
Additionally, Mokobara launched its new Moko x Naruto Series, which features unique designs aimed at fans of the popular anime. To further entice customers, the company offered a 10% discount with the code “WHITELABEL.” This move was intended to reinforce the brand’s commitment to originality and to reward loyal customers. However, the response on social media has been mixed. While some users praised the initiative, others expressed disappointment, questioning the effectiveness of the company’s messaging in light of the controversy.
The Impact of Social Media
Social media plays a crucial role in shaping public perception, especially for brands like Mokobara. The company’s response to the controversy has been closely monitored on platforms like X (formerly Twitter). Users have shared their opinions, with some acknowledging the challenges of maintaining brand integrity in a market flooded with cheaper alternatives. One user noted, “Brand value & design is key. Most major brands have some manufacturing in China, Vietnam, etc. today; no getting away from that.” This comment highlights the complexities of global manufacturing and the risks of copycat products.
Another user shared a personal experience, recalling their initial interaction with Mokobara’s founders back in January 2020. They expressed appreciation for the brand’s evolution and the variety of products available post-COVID. Such testimonials can help bolster Mokobara’s reputation, reinforcing the idea that the brand is committed to quality and customer satisfaction.
Mokobara’s Market Position
Founded in 2019 by former Urban Ladder executives Sangeet Agrawal and Navin Parwal, Mokobara specializes in a range of luggage products, including laptop bags and suitcases. The company targets the mid-premium to premium market segments, competing with established brands like American Tourister, VIP, and Samsonite. Mokobara’s unique selling proposition lies in its focus on design and quality, which aims to differentiate it from lower-priced alternatives.
In February 2024, Mokobara secured Rs 100 crore (approximately $12 million) in its Series B funding round, indicating strong investor confidence in the brand’s potential. This funding will likely support further product development and marketing efforts, allowing Mokobara to strengthen its position in the competitive luggage market. As the company navigates the current controversy, its ability to maintain brand integrity and customer trust will be crucial for its long-term success.
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