Ministry of Ayush signed MoU with ITDC for Promotion of Medical Value travel in India
India Tourism Development Corporation (ITDC), the Ministry of Tourism, the Government of India, and the Ministry of Ayush have signed a Memorandum of Understanding (MoU) to work together on Medical Value Travel in Ayurveda.
Shri Piyush Tiwari, Director (Commercial and Marketing), ITDC, and Dr. Shashi Ranjan Vidyarthi, Director, of the Ministry of Ayush signed the MoU with Shri Pramod Kumar Pathak, special secretary, Ministry of Ayush.
In the MoU, the Ministry of Ayush will train ITDC officials on Medical Value Travel in Ayurveda and other traditional systems of medicine. ITDC will identify tourist circuits where there is huge potential for promoting Ayurveda and other traditional systems of medicine and provide all the technical know-how.
ITDC on the suggestion of the Ministry of Ayush will include historical heritage sites of Indian systems of medicine in tourist destinations under “Knowledge Tourism” and may develop films/literature useful to tourists. It will explore establishing Ayurveda and Yoga centres in the hotels run by ITDC and will organize sensitization workshops in collaboration.
The implementation and progress of the MoU will be monitored by a Joint Working Group (JWG) co-chaired by representatives from MoA and ITDC. The JWG will also identify best practices adopted by Malaysia, Singapore, and Thailand, etc. To promote themselves as a preferred destination for medical value travel.
In the recently concluded First Health Working Group meeting of the G20 India presidency at Thiruvananthapuram, Kerala G20 delegates deliberated on opportunities and challenges to promote MVT in India.
Medical Value Travel has seen significant growth in India in recent years. According to the report ‘The Global Wellness Economy: Looking beyond COVID’ by the Global Wellness Institute (GWI), the Global Wellness economy will grow at 9.9% annually. Ayush’s healthcare & wellness industry is expected to grow to $70 billion by 2025.
**News Source: PIB India**