LG Unveils 37-Inch 4K Display Promising Productivity, Resembling Oversized Smart TV with webOS
LG has unveiled its latest innovation, the 37U730SA-W, a versatile 36.5-inch display that blurs the lines between a computer monitor and a smart television. With a stunning 3840 x 2160 resolution, this large IPS panel is designed for both casual viewing and office tasks. Weighing in at just 7.4 kilograms, it offers portability that makes it easy to reposition or mount. However, it features a refresh rate of only 60Hz and a response time of 5ms, which may limit its appeal for high-end gaming enthusiasts.
Impressive Visuals and Connectivity
The LG 37U730SA-W boasts a screen that covers approximately 90% of the DCI-P3 color space, supporting over a billion colors and achieving a peak brightness of 300 cd/m². While its refresh rate is capped at 60Hz and the response time is set at 5ms, the monitor is tailored more for browsing, streaming, and general productivity rather than gaming. Connectivity options include two HDMI ports and a USB-C interface that provides up to 65W of charging power, allowing users to keep their business laptops running while simultaneously recharging them through a single cable. Additionally, the monitor is equipped with a headphone jack and dual 5W speakers, which are adequate for voice calls and light media playback.
User-Friendly Features
LG has integrated several user-friendly features into the 37U730SA-W. An auto brightness sensor adjusts the screen’s intensity based on ambient light, enhancing the viewing experience. The monitor also includes Flicker-Free operation and Eye Care mode, which aim to reduce eye strain by minimizing flicker and blue light exposure. Physically, the display offers a range of adjustments, including a tilt of -5° to +20°, a swivel of 20° left or right, and vertical movement of up to 110mm. VESA mounting support adds further flexibility for users who prefer to mount the monitor on an arm or wall bracket.
Smart Features and Availability
The LG 37U730SA-W runs on the webOS operating system, which raises questions about its primary function as a productivity tool versus a repurposed television. It provides access to over 600 video-on-demand applications, including popular platforms like YouTube, as well as sports and live channels, making it a self-contained hub for both entertainment and work. Wireless streaming capabilities are supported through AirPlay 2 for Apple devices and Miracast for Android systems. Currently, the LG 37U730SA-W is available for purchase in Japan, with a retail price of approximately $655.
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