Kriti Sanon Becomes Dreame Technology’s First Indian Ambassador
Bollywood star Kriti Sanon has made headlines by becoming the first Indian brand ambassador for Dreame Technology, a prominent name in smart home appliances. The announcement, made on April 24 in New Delhi, reflects Dreame’s commitment to expanding its presence in the Indian market. This partnership aims to connect with a younger audience that values innovative solutions for everyday living.
Kriti Sanon’s Role with Dreame Technology
Kriti Sanon’s collaboration with Dreame Technology marks a significant step for both the actor and the brand. By joining forces, they aim to appeal to a tech-savvy demographic that seeks convenience in their daily lives. Kriti, known for her diverse film roles and entrepreneurial ventures, will represent a brand that emphasizes innovation and practicality. In her statement, she expressed enthusiasm about aligning with Dreame, stating, “I am excited to be a part of Dreame Technology, a brand that resonates with my philosophy of blending innovation with convenience.” Her involvement is expected to enhance the brand’s image and make it more relatable to Indian households.
As the face of Dreame, Kriti will lead campaigns across various platforms, including print, digital, and television. She will promote a range of products, such as robotic vacuums, cordless stick vacuums, and personal grooming appliances. The brand aims to showcase how these smart solutions can simplify the lives of busy individuals, allowing them to focus on what truly matters while technology takes care of routine tasks.
Dreame Technology’s Vision for India
Manu Sharma, Managing Director of Dreame India, highlighted the synergy between Kriti Sanon and the company’s vision. He stated, “We are extremely delighted to welcome Kriti Sanon into the Dreame family. Her keen interest in technology and forward-thinking mindset align with our vision of redefining Indian homes through intelligent solutions and products.” This partnership is part of Dreame’s broader strategy to introduce cutting-edge innovations in India, a market that is rapidly evolving and increasingly embracing technology-driven lifestyles. Sharma emphasized the importance of India in Dreame’s global expansion plans, noting that it represents a high-growth market. The collaboration with Kriti Sanon is expected to reinforce Dreame’s position as a leading choice for consumers who appreciate smart living and superior performance in their home appliances.
Connecting with Urban Consumers
With Kriti Sanon at the forefront of its marketing efforts, Dreame Technology aims to strengthen its brand recognition in India. The partnership is designed to resonate with urban consumers who are eager to adopt smart living solutions. By showcasing how Dreame’s products can enhance everyday life, the brand hopes to establish a strong connection with its target audience. Kriti’s presence in the campaigns is intended to make the brand narrative more relatable, particularly for households balancing busy routines. As the demand for smart home appliances continues to grow, Dreame’s innovative offerings, coupled with Kriti’s influence, are poised to capture the attention of consumers looking for effective and efficient solutions.
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