Jewellers Launch Exciting Offers for Akshaya Tritiya Shopping Surge

Jewellery retailers are gearing up for Akshaya Tritiya on April 30 by offering significant discounts on gold making charges and prices to entice customers. Despite rising gold prices, major brands such as Tanishq, Senco Gold, MP Jewellers, and PC Chandra Jewellers have introduced various promotional schemes to boost sales during this auspicious buying season. These initiatives aim to enhance the shopping experience for consumers, who are increasingly confident in gold as a safe investment.

Promotional Offers from Leading Brands

Tanishq is leading the charge with an enticing offer of up to 20 percent off on gold making charges. Senco Gold is also making headlines by providing a flat reduction of Rs 350 in gold rates, alongside discounts of up to 30 percent on making charges. For those interested in diamond jewellery, Senco Gold is waiving making charges entirely and offering up to 15 percent off on value. Meanwhile, MP Jewellers is offering a discount of Rs 300 per gram on gold jewellery and a 10 percent reduction in making charges. PC Chandra Jewellers is not far behind, announcing Rs 200 off per gram on gold rates, a 15 percent discount on making charges, and 10 percent off on diamond jewellery purchases. These promotions are designed to attract customers and enhance their shopping experience during the festive season.

Market Trends and Consumer Confidence

Annargha Uuttiya Chowdhury, director of Anjali Jewellers, expressed optimism about the upcoming Akshaya Tritiya, citing a surge in consumer confidence in gold. He noted that gold is increasingly viewed as a safe haven, especially as global banks are purchasing gold to hedge against potential inflation. Chowdhury emphasized that the return on investment in gold has outperformed other asset classes, further boosting consumer interest. In Kolkata, the price of 22-carat gold has reached approximately Rs 9,000 per gram, marking a 30 percent increase from the previous year. Chowdhury predicts that gold prices may rise by an additional 5-7 percent in the short term, urging consumers to consider purchasing gold now before prices escalate further.

Investment Demand and Market Dynamics

The jewellery sector is also witnessing a shift in consumer behavior, with increased investment demand contributing to a positive outlook for gold purchases. ICRA Analytics reported a remarkable 98.54 percent year-on-year surge in gold ETF inflows, reaching Rs 1,979.84 crore in February 2025, compared to Rs 997.21 crore in February 2024. The net assets under management for gold ETFs nearly doubled, climbing to Rs 55,677.24 crore from Rs 28,529.88 crore during the same period. This trend indicates that investors are increasingly seeking gold exposure without the complexities of physical ownership. Additionally, silver is gaining traction among investors, with Zerodha Fund House reporting that silver ETF assets under management in India surpassed Rs 13,500 crore as of January 2025, reflecting growing interest since SEBI allowed the launch of silver ETFs in November 2021.

Future Outlook for the Gold Market

As Akshaya Tritiya approaches, the jewellery sector is optimistic about strong sales driven by wedding purchases and positive global trends. Suvankar Sen, MD & CEO of Senco Gold, acknowledged that while higher gold prices have led to reduced sales volumes, there remains a robust buying sentiment among consumers. To adapt to market conditions, Senco Gold is exploring ways to reduce the cost of marriage ornaments by incorporating pearls and stones, thereby decreasing the amount of gold used in jewellery sets. The overall sentiment in the sector suggests that the upcoming festive season will be buoyed by a combination of consumer confidence, investment demand, and strategic promotional efforts by retailers.

Observer Voice is the one stop site for National, International news, Sports, Editor’s Choice, Art/culture contents, Quotes and much more. We also cover historical contents. Historical contents includes World History, Indian History, and what happened today. The website also covers Entertainment across the India and World.

Follow Us on Twitter, Instagram, Facebook, & LinkedIn