iPhone 17 Pricing: Key Changes and Model Comparisons with Google and Samsung

The highly anticipated iPhone 17 series has officially launched, and contrary to pre-launch speculation, Apple has maintained its pricing structure for most models. The base iPhone 17 starts at $799, offering double the storage compared to last year’s model without any price increase. However, the new iPhone 17 Pro Max introduces a premium 2TB version, priced at a staggering $1,999, marking it as Apple’s most expensive phone to date. Pre-orders for the new models will begin on September 12, with attractive trade-in discounts available for early buyers.
iPhone 17 Pricing Details
The iPhone 17 is priced at $799 in the U.S., ยฃ799 in the UK, and AU$1,399 in Australia. This pricing is particularly favorable as it matches last year’s 128GB model while providing 256GB of storage. Additionally, the 512GB variant has seen a price drop of $100, now retailing at $999 in the U.S., ยฃ999 in the UK, and AU$1,799 in Australia. However, the base model lacks a 1TB storage option, which may be a drawback for some users. Overall, the pricing strategy for the iPhone 17 appears to be a win for consumers looking for value in storage capacity.
iPhone Air Pricing Comparison
The newly introduced iPhone Air effectively replaces the iPhone Plus series, with pricing that aligns closely with last year’s iPhone 16 Plus. The 256GB version is priced at $999, ยฃ999, and AU$1,799, while the 512GB version is available for $1,199, ยฃ1,199, and AU$2,199. Notably, the iPhone Air now includes a 1TB storage option, catering to users who require more space. Although the iPhone Air features a single 48MP camera, its lightweight design at just 165g and the inclusion of the A19 Pro processor make it an appealing choice for those seeking a balance between performance and portability.
iPhone 17 Pro Pricing Overview
The iPhone 17 Pro maintains its pricing from the previous generation, with the 256GB model priced at $1,099, ยฃ1,099, and AU$1,999. The 512GB variant is available for $1,299, ยฃ1,299, and AU$2,399, while the 1TB model costs $1,499, ยฃ1,499, and AU$2,799. Interestingly, Apple has opted not to offer a 128GB model this year, which may affect budget-conscious consumers. Despite initial concerns about potential price increases, the Pro models remain competitively priced, especially considering the high-end features they offer.
iPhone 17 Pro Max: Premium Pricing
The iPhone 17 Pro Max stands out as the most expensive model in the lineup, starting at $1,199, ยฃ1,199, and AU$2,149. This year, Apple has introduced a new 2TB storage option for the Pro Max, priced at $1,999, ยฃ1,999, and AU$3,799. This pricing places it in the same range as a MacBook Pro, highlighting its premium positioning in the market. While the Pro Max offers significant storage and performance enhancements, consumers should weigh the cost against their specific needs, especially given the absence of a 2TB option in the standard Pro model.
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