Inside Look: Distributor Plans for Week 3 of Aamir Khan’s Latest Release
The highly anticipated film Sitaare Zameen Par, featuring Aamir Khan, is set to enter its third week in theaters on July 4. Ahead of this milestone, distributors have issued new guidelines to cinemas nationwide regarding show scheduling and pricing. These directives aim to optimize audience attendance and ensure a smooth viewing experience for fans of the film.
New Show Mandates for Cinemas
Starting July 4, PVR Inox Pictures has mandated that cinemas must not schedule any early morning shows before 10:00 AM. This change is designed to streamline the viewing experience and cater to audience preferences. The distributors have emphasized the importance of spacing out showtimes between 10:00 AM and 5:00 PM to avoid overcrowding. By allowing sufficient gaps between screenings, cinemas can better accommodate varying audience schedules and preferences.
The distributors have also noted that *Sitaare Zameen Par* tends to attract a significant audience during evening and night showings. Therefore, theaters are encouraged to maximize the number of shows after 5:00 PM to meet this demand. This strategic scheduling aims to enhance the film’s overall box office performance by aligning showtimes with peak audience availability.
Pricing Strategy Adjustments
In addition to the scheduling changes, the distributors have instructed theaters to revert to regular weekend pricing for *Sitaare Zameen Par*. This pricing must align with that of national chains in the vicinity, ensuring consistency across different venues. The distributors have explicitly requested that exhibitors refrain from offering discounts, combo deals, or any price reductions during this period.
This approach aims to maintain the film’s perceived value and maximize revenue potential. By standardizing pricing and eliminating discounts, the distributors hope to create a more uniform experience for moviegoers, which could ultimately benefit the film’s box office performance.
Previous Directives and Adjustments
Prior to the film’s release, distributors had already set specific guidelines for theaters. Initially, they prohibited any shows before 9:00 AM and encouraged cinemas to adopt popular weekend pricing. The requirements varied based on the number of screens in a theater, with single-screen venues expected to show *Sitaare Zameen Par* exclusively, while multiplexes were assigned a minimum number of daily screenings based on their capacity.
In a revised directive sent just before the film’s release on June 20, theaters were informed that no shows could be scheduled before 11:00 AM on the release day. Furthermore, they were limited to a maximum of four screenings between 11:00 AM and 6:00 PM. These adjustments reflect the distributors’ ongoing efforts to optimize the film’s performance in its opening weeks.
Looking Ahead
As *Sitaare Zameen Par* continues its run in theaters, the implementation of these new mandates will be closely monitored. The distributors’ focus on audience preferences and strategic scheduling is aimed at ensuring the film’s success in a competitive market. With these measures in place, both exhibitors and audiences can look forward to a more organized and enjoyable viewing experience in the weeks to come.
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