GTA 6 Trailer Sets Record as ‘Biggest Video Launch of All Time’

Grand Theft Auto 6’s highly anticipated second trailer has shattered viewing records, making waves across social media platforms. Developer Rockstar Games announced that the trailer has achieved an astonishing 475 million views, claiming it to be the “biggest video launch of all time.” This remarkable feat surpasses the viewership of popular film trailers, including those for Deadpool & Wolverine and The Fantastic Four. Within just two days, the trailer garnered over 85 million views on YouTube alone.
Record-Breaking Viewership
Rockstar Games revealed the impressive viewership statistics to The Hollywood Reporter, asserting that the second trailer for GTA 6 has been seen over 475 million times across various platforms. This figure positions it as the most viewed video launch ever, eclipsing the previous record held by the Deadpool & Wolverine trailer, which amassed 365 million views within its first 24 hours. Additionally, the GTA 6 trailer outperformed The Fantastic Four: First Steps trailer, which achieved over 200 million views on its debut day. The cumulative total of 475 million views includes numbers from platforms such as X and Instagram, showcasing the widespread excitement surrounding the game.
On YouTube, the second trailer has already surpassed 85 million views, demonstrating its popularity. For context, the first trailer for GTA 6 also set records, becoming the largest launch on YouTube outside of music videos. It recorded 93 million views in a similar timeframe, but was exclusive to YouTube. Currently, the first trailer has accumulated over 255 million views on the platform.
Impact on Music Streaming
The release of the second trailer has also had a significant impact on music streaming. The song featured in the trailer, โHot Togetherโ by The Pointer Sisters, experienced a staggering 182,000 percent increase in streams on Spotify following the trailer’s debut. This surge mirrors the success of the song from the first trailer, โLove Is a Long Roadโ by Tom Petty, which also became a streaming sensation after its release in December 2023.
The connection between the trailers and the music highlights the broader cultural impact of the Grand Theft Auto franchise. As fans eagerly await the game’s release, the music featured in the trailers has found new life, further enhancing the overall excitement surrounding the upcoming title.
Surprise Release and Gameplay Insights
The second trailer for Grand Theft Auto 6 was unexpectedly released on May 6, catching fans off guard without any prior announcement. The nearly three-minute-long video provides a glimpse into the game’s narrative, introducing Jason, the second protagonist, and showcasing his relationship with Lucia. This character development adds depth to the storyline, which has long been a hallmark of the Grand Theft Auto series.
Rockstar confirmed that the trailer was captured on the PlayStation 5 and features a blend of gameplay and cutscenes in equal measure. The open-world game was initially slated for release in Fall 2025 but has since been delayed to May 26, 2026. It will be available on both the PS5 and Xbox Series S/X, ensuring that players can experience the latest installment in the iconic franchise.
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