Department of Consumer Affair’s to launch Jago Grahak Jago App
The Department of Consumer Affairs is set to launch three innovative applications on National Consumers Day, December 24, 2024. These applications, named ‘Jago Grahak Jago App,’ ‘Jagriti App,’ and ‘Jagriti Dashboard,’ aim to empower consumers in the digital marketplace. This initiative is part of the government’s ongoing efforts to strengthen consumer protection and curb unfair practices in e-commerce.
The Central Consumer Protection Authority (CCPA) has been proactive in addressing issues related to deceptive design patterns, commonly referred to as dark patterns. In 2023, the CCPA issued guidelines to prevent and regulate these practices, which can mislead consumers and violate their rights. The introduction of these applications is a significant step towards creating a safer online shopping environment.
Understanding Dark Patterns in E-Commerce
Dark patterns are deceptive design strategies used by some online platforms to manipulate consumer behavior. These tactics can lead consumers to make decisions they might not otherwise make, often resulting in financial loss or unwanted subscriptions. The CCPA has identified 13 specific dark patterns, including “False Urgency,” “Basket Sneaking,” and “Confirm Shaming.”
For example, “Basket Sneaking” occurs when a website adds an extra charge to a consumer’s cart without their consent. This was seen in a case involving BookMyShow, where a charge for a charitable contribution was added automatically. After intervention from the CCPA, the company modified its approach, allowing consumers to opt-in rather than being automatically charged.
Similarly, “Confirm Shaming” was identified in the IndiGo Airlines app, where the wording used to decline additional services was misleading. The CCPA’s intervention led to clearer language that respects consumer choice. These examples highlight the importance of vigilance in online transactions and the need for regulatory measures to protect consumers.
The Role of New Applications in Consumer Protection
The upcoming applications are designed to enhance consumer awareness and provide tools for reporting unfair practices. The ‘Jago Grahak Jago App’ will alert users about potentially unsafe URLs during their online activities. This feature aims to help consumers navigate the digital marketplace more safely.
The ‘Jagriti App’ will allow users to report suspected dark patterns directly to the CCPA. This reporting mechanism is crucial for identifying and addressing deceptive practices in real-time. By empowering consumers to take action, the app fosters a culture of accountability among e-commerce platforms.
Additionally, the ‘Jagriti Dashboard’ will provide the CCPA with real-time data on reported dark patterns. This tool will enhance the authority’s ability to monitor e-commerce practices and respond swiftly to consumer complaints. Together, these applications represent a comprehensive approach to consumer protection in the digital age.
Future Goals for Consumer Empowerment
The Department of Consumer Affairs has outlined several goals to improve the digital marketplace. One of the primary objectives is to create a transparent environment where consumers can make informed decisions without being misled. Education is also a key focus, as the department aims to inform consumers about their rights and the tactics used by some companies.
Moreover, the CCPA is committed to regulating e-commerce platforms to prevent practices like subscription traps, which can lead to unexpected recurring charges. Encouraging ethical design practices among companies is another important goal. By prioritizing consumer rights and transparency, the department hopes to foster a fairer digital marketplace.
The launch of the ‘Jago Grahak Jago App,’ ‘Jagriti App,’ and ‘Jagriti Dashboard’ marks a significant advancement in consumer protection efforts. These tools will not only empower consumers but also hold companies accountable for their practices. As we move towards a more digital future, initiatives like these are essential for ensuring that consumer rights are upheld.
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