CPaaS – multiple channels in one solution for business convenience

Practice shows that modern businesses cannot function successfully without reliable communication channels. However, connecting with each customer via various channels is a task that requires significant time and resources.

That’s why many people opt for Communication Platform as a Service (CPaaS) — a universal solution that combines voice, SMS, and messenger services in one tool. BSG helps companies establish multi-channel communications with their audience and boost engagement.

Voice solutions for personalized communication

When it comes to critical information, service issues, or deeper interactions, voice solutions are indispensable. Modern technology makes it possible to automate voice communication while maintaining the human element. Conversational AI Voice Bot is a prime example. This solution provides customers with personalized responses in real-time, despite the huge number of requests.

AI Voice Bot easily maintains a conversation, identifies user needs, and offers solutions without the involvement of a live operator. This, of course, reduces the workload on employees and improves service quality. After all, the bot can work around the clock, processing requests from various regions worldwide. At the same time, simple integration with other communication channels ensures a single flow of customer data, thereby creating a more complete understanding of the audience’s needs.

SMS mailings for direct communication with clients

SMS remains one of the most powerful tools for direct communication with customers. The reason is simple: a mobile phone is always at hand, and the message immediately gets into the user’s “personal space”. This is an excellent way to convey information to clients quickly and effectively. Besides, there is the option to use different messaging formats such as promotional and transactional bulk SMS to reach a wide audience or send important transactional notifications.

The main benefits of SMS include:

• instant contact;
• good open rate;
• and ease of use.

If you want to establish two-way communication with your client, pay attention to 2-way SMS. This feature allows for sending messages and also receiving responses from clients. This opens up huge opportunities for establishing feedback, conducting surveys, receiving reviews, and even serving clients in real-time.

Unlike other channels, such as email, SMS doesn’t take much time to read and respond. This means that it can speed up the communication process, which is especially important in a rapidly changing business environment.

Messengers for engaging and instant contact

In recent years, messengers have become the main communication channel for many people. These are not just convenient applications for chatting with friends, but also powerful tools for business. It is therefore not surprising that using Viber for mass mailings is the standard for many companies looking to stay in touch with customers through their favorite platform.

Viber lets users create text and multimedia content, including images and videos, as well as offers interactive features like polls and stickers, making communication more engaging and dynamic. By leveraging Viber’s capabilities, businesses can foster a more personal connection with their audience, ensuring that messages resonate and drive higher engagement. Such an approach is perfect for advertising and informational mailings, where the visual aspect and the ability to present information in an attractive form are essential.

So, using CPaaS platforms is an important step towards more convenient and effective communication with clients. Fast and efficient communication via different channels — whether through voice solutions, SMS mailings, or messengers — greatly enhances a business’s competitiveness. Companies like BSG provide robust solutions that help integrate all of these channels into one system, ensuring constant communication with customers and improving their interaction with the brand.

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