Chinese Influencer Faces Backlash Over Earnings Claims

In the world of social media, influencers often share their successes and lifestyles with millions of followers. However, not all messages resonate positively. Recently, Chinese influencer Gu Xixi, who boasts nearly 5 million followers, ignited a firestorm of criticism after claiming she earned 300,000 yuan (approximately US$41,000) in a single day by doing nothing but lying in bed. Her comments during a live stream have raised eyebrows and sparked outrage among viewers, leading to discussions about the nature of influencer culture and the perception of wealth in modern society.

The Controversial Claim

During her live stream, Gu Xixi proudly declared, “Today, I spent the entire day lying in bed, did nothing, and still made 1.16 million yuan in sales on my Douyin shop.” This statement, which she referred to as “hard-earned money,” was part of a larger revelation about her earnings between February 8 and 16. In total, she reported making 10.39 million yuan (around US$1.4 million) on one platform and 8.94 million yuan (approximately US$1.2 million) on another. Her bold claims quickly drew attention, but not the kind she may have anticipated. Many viewers felt her remarks were insensitive, especially in a time when economic struggles are prevalent for many.

Gu Xixi’s comments were not just about her earnings; they also included a challenge to her critics. She stated, “The more you cannot stand seeing me doing well, and the more you criticize me, the more I make.” This attitude of flaunting wealth and success has become a hallmark of her online persona, but it has also led to significant backlash from those who feel her lifestyle is out of touch with reality.

A History of Controversy

Gu Xixi’s rise to fame has not been without its share of controversies. Known for her bizarre online antics, she initially gained attention for performing shocking stunts, such as swallowing a ping pong ball. However, her behavior has often crossed the line into what many consider vulgar or inappropriate. She has faced multiple suspensions from social media platforms for her explicit content, including an incident where she live-streamed herself washing her buttocks to attract viewers.

At just 25 years old, Gu Xixi has a history of provocative behavior that has kept her in the public eye. In one notable instance, she revealed that she had been sentenced to two and a half years of probation for affray at the age of 15. Such revelations have contributed to her controversial reputation, making her a polarizing figure in the influencer community.

Attempting to Mitigate Backlash

In response to the outrage following her initial comments, Gu Xixi attempted to clarify her statements during a subsequent live stream. She claimed that her remark about earning 300,000 yuan effortlessly was meant to provoke her critics. “All the money we make is hard-earned,” she insisted, trying to shift the narrative. She acknowledged that sharing her sales performance often leads to trouble and criticism, stating, “That is why influencers like to act like they are poor.”

Despite her attempts to explain her comments, the backlash continued. Many viewers remained unconvinced, feeling that her wealth and lifestyle were disconnected from the realities faced by ordinary people. Gu Xixi’s situation highlights a broader conversation about the influencer culture, where the line between entertainment and insensitivity can often blur. As she continues to navigate the complexities of her online persona, it remains to be seen how she will adapt to the ongoing criticism and whether her popularity will endure.


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