On the occasion of the cooperation of Central Cottage Industries Corporation of India Ltd. (CCIC), a public sector enterprise of the Ministry of Textiles with Open Network for Digital Commerce (ONDC) and the opening of the promotional campaign “Mega Sale”, the CCIC had yesterday organized a big event in its showroom at Jawahar Vyapar Bhawan, Janpath, New Delhi.
smt. Rachna Shah, Secretary, Ministry of Textiles launched the boarding of CCIC on ONDC digital platform and inaugurated the ‘Mega Sale’ in the presence of Shri Ajay Gupta, Joint Secretary, Ministry of Textiles and CCIC MD; Shri T. Koshy, MD and CEO, ONDC; and other senior officials.
CCIC’s partnership with ONDC signifies CCIC’s commitment to expand its market presence and make its exquisite range of handloom and handicraft products easily accessible to customers through various shopper apps within the ONDC network.
CCIC to support artisans and weavers and to contribute to the vision of Atmanirbhar Bharat and Vocal 4 Local initiatives have organized the promotional campaign “Mega Sale” from 08th-23rd July 2023. Up to 30% discount on handicrafts and handloom products was offered in this campaign to promote traditional arts, crafts and artisans of India. Each product is genuine, exclusive and authentic and with the guarantee of authenticity, quality and value for money, the promotional sale will be active until 23 July 2023. From 10:00 to 19:00 (every day).
Central Cottage Industries Corporation of India Ltd. (CCIC), a public sector enterprise under the Ministry of Textiles, is engaged in the promotion and retailing of the best authentic Indian handloom and handicraft products through its showrooms in New Delhi and other metropolitan cities.
