Boat Teams Up with Safari for Smart Luggage Launch

Boat has officially partnered with Safari Industries, a prominent luggage and travel accessories brand, during the Prime Day 2025 event in New Delhi. This collaboration, dubbed โSafari x Boat,โ will see the launch of innovative smart luggage during the upcoming Amazon Prime Day sale, scheduled for July 12 to 14. While specific details remain undisclosed, it is anticipated that the new luggage will incorporate advanced tracking technology powered by Boat Tag.
Details of the Safari x Boat Collaboration
The partnership between Boat and Safari Industries was unveiled at the Amazon Prime Day 2025 event, where attendees learned about the exciting prospects of smart luggage. Although the exact features of the new products are not yet available, it is expected that the luggage will utilize Boat’s Bluetooth tracker technology. This feature is designed to assist users in locating their luggage if it becomes lost or stolen, particularly in busy environments like airports.
The smart luggage is likely to leverage Bluetooth Low Energy (BLE) technology, which is already a hallmark of the Boat Tag. This technology allows users to track misplaced items, including bags, keys, and wallets. The anticipated integration with Google’s Find Hub app may provide real-time updates on the luggage’s location, enhancing user convenience. Furthermore, there are speculations about compatibility with Google’s network, which could enable features such as unknown tracker alerts and Fast Pair support, although these details should be approached with caution until confirmed.
Existing Smart Luggage Options from Safari
Safari Industries already offers a selection of smart luggage options, including the Safari Trackr GPS Enabled Trolley Bag. This product is part of the Trackr lineup and features the Boat Tag for location tracking. The smart luggage is designed to be compatible with both Android and iOS devices, allowing users to access tracking features through the Find Hub and Find My apps, respectively.
The integration of the Boat Bluetooth tracker enables users to play a sound to locate their luggage and receive directions if it is lost or stolen. The Boat Tag comes with a one-year warranty, while the luggage itself is backed by a five-year warranty, providing customers with peace of mind regarding their purchase. The pricing for the Safari Trackr starts at Rs. 4,499 for the cabin-sized bag, with medium and large sizes priced at Rs. 5,999 and Rs. 6,999, respectively.
Anticipation for the Upcoming Launch
As the Amazon Prime Day 2025 sale approaches, excitement is building around the Safari x Boat smart luggage. While specific features and pricing details are yet to be revealed, consumers can expect more information to emerge as the launch date draws nearer. The collaboration between these two brands aims to enhance the travel experience by integrating smart technology into everyday luggage.
With the increasing demand for smart travel solutions, the partnership between Boat and Safari Industries is poised to attract significant attention. As travelers seek innovative ways to safeguard their belongings, the introduction of smart luggage could redefine convenience in travel. The official unveiling during the Amazon Prime Day sale promises to be a highlight for tech-savvy consumers looking for the latest in travel accessories.
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