Assassin’s Creed Shadows Surpasses One Million Players at Launch
Ubisoft’s latest installment in the Assassin’s Creed franchise, “Assassin’s Creed Shadows,” has made a remarkable debut, attracting over one million players on its launch day. Released on March 20 across multiple platforms including PC, PS5, and Xbox Series S/X, the game has quickly gained traction among fans. While Ubisoft has not disclosed specific sales figures, the company celebrated this milestone with an enthusiastic message to its player community.
Record-Breaking Launch Day for Assassin’s Creed Shadows
Ubisoft expressed gratitude to its players in a heartfelt post on X (formerly Twitter), announcing that “Assassin’s Creed Shadows” had surpassed one million players before 4 PM in Canada on its release day. The company stated, “Thank YOU from the bottom of our hearts for joining this adventure in Feudal Japan. We are beyond excited to start this journey with you.” This enthusiastic response highlights the game’s immediate popularity and the excitement surrounding its setting in Feudal Japan. Although Ubisoft has not released specific sales figures, the one million player count reflects a strong interest across various platforms, including Steam, Ubisoft Connect, and console storefronts. The game is also available through the Ubisoft+ subscription service, which may have contributed to its rapid player base growth.
Strong Performance on Steam and Player Engagement
In terms of performance, “Assassin’s Creed Shadows” has quickly climbed to the top of Steam’s Top Sellers chart, indicating robust sales. The game achieved a peak of 46,531 concurrent players within its first day, showcasing significant engagement. However, this number is notably lower than Capcom’s “Monster Hunter Wilds,” which reached one million concurrent players on its launch day. As more data becomes available, the full extent of “Assassin’s Creed Shadows'” sales performance will be clearer in the coming weeks. The game’s launch follows a series of delays, as Ubisoft aimed to refine the title after previous AAA releases, including “Avatar: Frontiers of Pandora” and “Star Wars Outlaws,” fell short of expectations. The decision to postpone the game from its original November 2024 release date reflects Ubisoft’s commitment to delivering a polished product.
Implications for Ubisoft’s Future
The success of “Assassin’s Creed Shadows” is crucial for Ubisoft, especially given the company’s recent financial challenges. Over the past year, Ubisoft’s stock price has plummeted by more than 40%, prompting discussions within the founding Guillemot family about potential buyout deals with investors like Tencent. The positive reception of “Assassin’s Creed Shadows” could play a pivotal role in stabilizing the company’s financial situation and restoring investor confidence.
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