Amazon Developing Large Foldable Device Comparable to Huawei
Amazon is reportedly developing a foldable tablet that could rival a similar device in the works at Apple, according to insights from TF Securities International analyst Ming-Chi Kuo. This announcement follows the recent launch of Huawei’s MateBook Fold Ultimate, which features an innovative 18-inch screen that can be folded in half to create a 13-inch laptop. As competition heats up in the foldable device market, both Amazon and Apple are positioning themselves to enter this emerging segment in the coming years.
Amazon’s Development Timeline
Kuo’s analysis suggests that Amazon’s foldable tablet is still in the early stages of development, with mass production expected to begin by late 2026 or in 2027. He emphasizes that the timeline hinges on the progress of Amazon’s internal development efforts, which have not yet officially commenced. If these projections hold true, Amazon could potentially launch its foldable tablet ahead of Apple’s anticipated foldable iPad, which is expected to enter mass production by the end of 2027 or in 2028.
The analyst’s insights indicate that Amazon is not only exploring the foldable tablet market but is also engaging with key suppliers to discuss the product. This proactive approach may give Amazon a competitive edge as it seeks to carve out its niche in the foldable device landscape.
Competitive Landscape
The foldable tablet market is becoming increasingly competitive, with Huawei’s recent launch of the MateBook Fold Ultimate serving as a significant milestone. This device features a large 18-inch display that can be folded into a more compact 13-inch form, allowing for versatile use as both a wide display and a laptop. The MateBook runs on Huawei’s HarmonyOS PC, distinguishing it from traditional Windows-based devices.
Kuo’s remarks suggest that Amazon’s entry into this market could further intensify competition, especially as Apple prepares to unveil its own foldable device. Counterpoint Research Vice President Ross Young has also noted that he has been aware of Amazon’s foldable tablet discussions for some time, indicating that the e-commerce giant is taking the necessary steps to bring this product to fruition.
Technological Innovations and Features
While specific details about Amazon’s foldable tablet remain scarce, the company has a history of integrating its proprietary software into its devices. Previous Amazon tablets have utilized Fire OS, and there are indications that Amazon is also working on a new Linux-based Vega TV OS to enhance its smart TVs and streaming devices. This focus on software innovation could play a crucial role in the functionality and user experience of the upcoming foldable tablet.
In contrast, Huawei’s MateBook Fold Ultimate showcases a unique feature set, including the ability to display a virtual keyboard when folded at a 90-degree angle. As Amazon develops its foldable tablet, it will be essential for the company to consider similar innovative features that could attract consumers and differentiate its product in a crowded market.
Future Prospects
As the foldable device market continues to evolve, the competition between Amazon, Apple, and Huawei is likely to drive technological advancements and consumer interest. With Amazon’s potential entry into this space, the landscape may shift significantly, offering consumers more choices and innovative features. As both companies work towards their respective launches, industry observers will be keenly watching how these developments unfold and what impact they will have on the broader technology market.
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