Ajay Devgn Powers Up as Brand Ambassador for BGauss Electric Vehicles
Bollywood superstar Ajay Devgn has been appointed as the brand ambassador for BGauss, a prominent player in the electric two-wheeler market backed by the RR Global Group. This partnership aims to enhance BGauss’s presence in India’s rapidly expanding electric vehicle (EV) sector, which is increasingly focused on innovative urban mobility solutions. Devgn’s involvement is expected to elevate the brand’s appeal and connect with consumers nationwide, particularly through campaigns promoting their flagship electric scooter, the RUV350.
Ajay Devgn’s Role and Vision
Ajay Devgn’s collaboration with BGauss is seen as a strategic move to leverage his strong screen presence and credibility. The actor expressed his enthusiasm for the partnership, highlighting BGauss’s commitment to producing world-class electric vehicles. He stated, โBGauss, an Indian brand, is focused on building world-class electric vehicles, and I’ve associated with them for this meaningful reason.โ Devgn emphasized that the RUV350 symbolizes the brand’s dedication to quality and innovation, marking a significant step towards smarter and cleaner mobility solutions in India.
BGauss’s founder and managing director, Hemant Kabra, echoed Devgn’s sentiments, noting that the brand is dedicated to creating reliable electric mobility tailored for Indian roads. He believes that Devgn’s integrity and widespread appeal align perfectly with BGauss’s ethos, and this partnership will enhance the company’s outreach as it promotes sustainable urban mobility.
Features of the RUV350 and Other Models
The RUV350 is designed as a robust city commuter, equipped with a 3.5 kW in-wheel motor and a 3 kWh lithium iron phosphate (LFP) battery. This electric scooter can reach a top speed of 75 km/h and offers a certified range of up to 145 km on a single charge. Its features include a durable metal body, 16-inch alloy wheels, and a spacious boot. Additionally, the RUV350 is packed with high-tech upgrades, such as a 5-inch TFT display, turn-by-turn navigation, cruise control, hill-hold assist, and regenerative braking.
In addition to the RUV350, BGauss has also introduced the latest version of the C12 model. This scooter features a 2.9 kWh lithium battery and a powerful 2500W motor, allowing it to reach speeds of up to 60 km/h. The C12 now boasts dual-tone styling and a TFT display with customizable themes, enhancing both its aesthetic appeal and functionality. Smart features like reverse mode, fall-sense technology, and combined braking system (CBS) further elevate the riding experience.
Future Plans for BGauss
With Ajay Devgn as the face of the brand, BGauss aims to position electric vehicles as an aspirational and responsible choice for India’s youth and urban commuters. The company has ambitious plans to expand its model lineup and dealership network over the next two years. This expansion is part of BGauss’s broader strategy to promote electric mobility and contribute to a sustainable future in urban transportation.
As the demand for electric vehicles continues to rise in India, BGauss is poised to play a significant role in shaping the market. The collaboration with Ajay Devgn is expected to not only enhance brand visibility but also inspire a new generation of consumers to embrace electric mobility solutions.
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