Advance Bookings for Jolly LLB 3 Resume After PVR Inox Resolves VPF Issues
Earlier today, Bollywood Hungama reported that advance bookings for the highly anticipated film Jolly LLB 3 were temporarily suspended by PVR Inox, India’s largest multiplex chain. This decision, made on the evening of September 17, caused concern among fans and the film’s producers. However, by the morning of September 18, bookings resumed, bringing relief to those involved. The reason behind the initial halt was linked to a dispute over the Virtual Print Fee (VPF), a charge that has sparked ongoing debates within the industry.
Understanding the VPF Dispute
The Virtual Print Fee (VPF) is a charge imposed by multiplex chains on film producers to help cover the costs associated with upgrading cinema technology. This fee typically averages around Rs. 20,000 per screen. While producers have long argued that the VPF should not be a permanent charge, multiplex operators maintain that it is essential for maintaining high-quality film presentations. The controversy surrounding VPF has been a recurring theme in the Indian film industry, with producers claiming it was initially intended as a temporary measure.
In the case of *Jolly LLB 3*, which is produced by Star Studio18, a subsidiary of Disney and Viacom, the expectation was that the film would be exempt from the VPF, similar to other Hollywood productions. However, PVR Inox insisted that the standard fee be applied, leading to a standoff that resulted in the suspension of advance bookings. This disagreement highlights the ongoing tensions between producers and exhibitors regarding the financial responsibilities associated with film screenings.
Resolution and Future Implications
Despite the initial halt in advance bookings, sources indicate that discussions between the parties are ongoing. The resumption of bookings on September 18 suggests that a temporary solution may have been reached, although it remains unclear whether the film’s producers will ultimately receive the VPF waiver they anticipated. The outcome of this situation could have significant implications for future releases, particularly for films produced by major studios that seek similar exemptions.
The VPF issue has been a contentious topic in the industry for years. In 2019, producer Ronnie Screwvala brought the matter to the attention of the Competition Commission of India (CCI) by filing a case against several multiplex chains, including PVR and Inox. The CCI ruled in favor of the multiplexes, reinforcing the legitimacy of the VPF. As the industry continues to evolve, the resolution of such disputes will be crucial for maintaining a healthy relationship between producers and exhibitors.
Industry Reactions and Expectations
The film industry is closely watching the developments surrounding *Jolly LLB 3*. Trade experts have expressed optimism about the film’s potential box office performance, noting that it marks a significant return for actor Akshay Kumar. With the advance bookings now back on track, there is renewed excitement among fans and industry insiders alike. Many believe that the film could achieve impressive numbers, especially given the anticipation surrounding its release.
As the situation unfolds, it will be interesting to see how the VPF debate continues to shape the landscape of Indian cinema. The ongoing discussions between producers and multiplex chains may lead to new agreements or policies that could redefine the financial dynamics of film releases in the country. For now, the focus remains on *Jolly LLB 3* and its upcoming debut, which many hope will set a positive precedent for future collaborations in the industry.
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