Aamir Khan Addresses Rumors Surrounding Sitaare Zameen Par
If all goes according to plan, Aamir Khan is poised to make a significant impact with his upcoming film, Sitaare Zameen Par. Reports indicate that instead of selling the film’s digital rights to a streaming service, Khan intends to release the sports drama directly on YouTube for a fee of Rs. 99. While this news has generated considerable excitement, it has also led to some misunderstandings, with speculation suggesting that the film would bypass theaters altogether.
Aamir Khan Clarifies Release Strategy
In a recent interaction with journalists, Aamir Khan addressed the confusion surrounding the film’s release. He emphasized that Sitaare Zameen Par will exclusively debut in theaters. “There’s a confusion and I want to clarify. This film is being released only in theatres,” he stated, dismissing the rumors circulating on social media. Khan expressed his commitment to the theatrical experience, stating, “It will come only and only in cinemas.”
Khan acknowledged the various offers he received for the film’s post-release distribution but confirmed that he turned them down. “I am a believer of cinema. Whatever I am today is because of cinema,” he said. He recognized the risks involved in not selling the OTT rights, admitting, “Maybe I am committing a huge mistake and it can lead to a huge financial loss.” However, his primary focus remains on reviving the theater business, which he believes is struggling.
Commitment to Theatrical Experience
Aamir Khan’s decision to prioritize a theatrical release is a bold move in an industry where many producers opt to secure OTT rights before filming begins. He stated, “In today’s times, not a single producer would begin a film unless he sells the OTT rights. I am the only producer who has declined to sell OTT rights.” His commitment to strengthening the theatrical sector reflects his belief in the importance of cinema as a medium.
Khan also shared insights into his filmmaking choices, noting that he often takes time between projects. “My films come once in 2-3 years,” he explained. He acknowledged the current trend favoring action films but insisted on pursuing Sitaare Zameen Par because the story resonated deeply with him. “This film is in my blood,” he remarked, expressing his concern about audience interest given the popularity of action genres.
Reflections on Past Successes
During a fan meetup for Taare Zameen Par, Aamir Khan recounted his experience with the film Ghajini, which was released in 2008. He recalled how, despite its mainstream appeal, there were doubts about its success due to the prevailing trends in the industry at that time. “I was told, ‘The era of action film is over 2-3 years ago,’” he shared, highlighting the unpredictability of audience preferences.
As anticipation builds for Sitaare Zameen Par, which is set to hit theaters on June 20, Aamir Khan’s dedication to the cinematic experience remains clear. His approach may challenge industry norms, but it also underscores his passion for storytelling and his commitment to the theater-going experience.
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