Axis Bank Launches ‘Safety Centre’ to Enhance Digital Security for Customers
In a significant move towards improving digital security, Axis Bank has unveiled its new ‘Safety Centre’ on the Axis mobile banking app. This initiative is designed to empower customers with customizable security features, enabling them to take control of their banking safety in real-time.
Key Features for Enhanced Control
The Safety Centre introduces a range of granular controls that allow users to tailor security settings to their preferences. Notable features include:
- SMS Shield: This innovative tool verifies the authenticity of SMS notifications by cross-referencing sender IDs with Axis Bank’s official records.
- Disable Internet Banking: Users can completely turn off Internet Banking access if they don’t deem it necessary.
- Block Fund Transfers: A single toggle allows customers to restrict all fund transfer activities in both Mobile and Internet Banking.
- Prevent Online Shopping via Net Banking: This function blocks online transactions initiated through third-party platforms that require Net Banking payments.
- Restrict UPI Payments: Users can disable UPI transactions directly from the Axis Mobile App.
- Limit New Payee Additions: This feature ensures that transfers can only be made to existing beneficiaries, enhancing security.
- Set Transfer Limits: Users can establish transaction limits for fund transfers and UPI payments, with additional authentication required for higher amounts.
Immediate Security Activation
The Safety Centre ensures that security settings can be activated instantly, providing users with peace of mind at their fingertips. By enabling real-time controls and selective blocking, the system significantly mitigates the risk of digital fraud, while boosting operational efficiency and reducing dependence on customer service channels.
Commitment to Customer Safety
Axis Bank’s Group Executive emphasized the bank’s dedication to customer safety, stating that the Safety Centre is a pivotal response to the escalating threats of digital fraud. By continuously enhancing security measures and implementing advanced solutions, Axis Bank aims to foster a secure and user-friendly digital banking environment.
This initiative complements Axis Bank’s ongoing Safe Banking campaign, which includes other innovative features like Lock FD—a service that protects fixed deposits from premature closure—and In-App Mobile OTP, a safeguard against SMS-based fraud.
As digital banking becomes increasingly prevalent, Axis Bank remains committed to developing customer-centric solutions that ensure secure and convenient banking experiences for its users.
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