APEDA Hosts ‘Indian Mango Mania 2025’ in Abu Dhabi
The Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce & Industry, recently hosted a Mango Promotion Programme in Abu Dhabi. This initiative is part of APEDA’s efforts to boost the global visibility of Indian agricultural products, particularly mangoes. The event celebrated the launch of ‘Indian Mango Mania 2025,’ an in-store festival designed to introduce a variety of Indian mangoes to international consumers, especially the Indian community in the UAE and the Gulf region.
Showcasing Premium Mango Varieties
The Mango Promotion Programme featured an impressive array of premium Indian mango varieties, including GI-tagged and regional specialties. Among the showcased mangoes were Banarasi Langda, Dasheri, Chausa, Sunderja, Amrapali, Malda, Bharat Bhog, Prabha Shankar, Lakshman Bhog, Mahmood Bahar, Vrindavani, Fasli, and Mallika. The event was inaugurated by the Ambassador of India to the UAE, Shri Sunjay Sudhir, at LuLu Hypermarket in Khalidiyah Mall, Abu Dhabi. He was joined by dignitaries including Shri Yusuff Ali M.A., Chairman of Lulu Group, and Shri Rohit Mishra, Counsellor (Trade & Investment) at the Embassy of India.
During the inauguration, Ambassador Sudhir emphasized the importance of LuLu as a platform for promoting Indian agricultural products globally. He highlighted APEDA’s role in connecting Indian mango growers with markets in the UAE, stating that the festival would bring the freshness of Indian mangoes from states like Uttar Pradesh, Bihar, West Bengal, and Madhya Pradesh to households across the Gulf region.
Commitment to Strengthening Trade Links
Shri Yusuff Ali M.A., Chairman of Lulu Group, echoed the ambassador’s sentiments, reaffirming the group’s dedication to enhancing trade links between India and the Gulf. He expressed pride in showcasing the best of Indian produce through their retail chains across the UAE and the Gulf region. Meanwhile, Shri Abhishek Dev, Chairman of APEDA, reiterated the organization’s commitment to boosting the export of agricultural products, including premium mangoes. He noted that APEDA has facilitated the airlifting of various mango varieties from key Indian states, which not only celebrates the diversity of Indian mangoes but also creates significant export opportunities for local growers.
The promotion aimed to highlight the rich flavors and varieties of Indian mangoes, reinforcing their status as a sought-after fruit in international markets.
A Culinary Celebration of Mangoes
In addition to fresh mango displays, the Mango Promotion Programme featured an enticing selection of mango-based culinary delights. Visitors could enjoy a variety of mango-infused bakery items, including pastries, Swiss rolls, doughnuts, and cakes. Traditional Indian dishes such as Mambazha payasam, mango pulao, and mango fish curry were also part of the offerings.
The event showcased innovative snacks and salads, including mango fritters and tropical salads, as well as global fusion dishes like mango sushi and mango-stuffed chicken. Additionally, attendees could sample a range of pickles and preserves, such as mango-dates pickle and Kashmiri-style pickles, along with refreshing beverages like fresh mango juices and smoothies.
The UAE continues to be the leading export destination for Indian mangoes, with India exporting over 12,000 metric tons of mangoes worth USD 20 million to the region in 2024, reflecting the strong demand for Indian agricultural products.
APEDA’s Ongoing Commitment to Agricultural Exports
APEDA remains dedicated to expanding India’s agricultural exports by improving market access for Farmer Producer Organizations (FPOs), Farmer Producer Companies (FPCs), and agri-exporters. The organization aims to position India as a global leader in high-quality and diverse agri-food products. Through initiatives like the Mango Promotion Programme, APEDA not only promotes Indian mangoes but also supports the farming community by creating new export opportunities. The ongoing efforts highlight the importance of Indian agricultural products in international markets and the commitment to enhancing their global presence.
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