India’s ‘Big Ban’ Initiatives: A Closer Look at the Impact on Pakistan and Its Companies

Indian businesses and consumers are increasingly distancing themselves from Pakistan and its allies, particularly Turkey and Azerbaijan, following the recent Pahalgam terror attack. This shift comes in response to these countries’ support for Pakistan during India’s military operations, specifically Operation Sindoor. As a result, trade and travel between India and these nations have significantly declined, reflecting a growing sentiment among Indian merchants and consumers to boycott dealings with Pakistan and its supporters.

The Big Trade Impact

In a decisive move, the Indian government issued a directive on May 2, banning all imports from Pakistan, including goods that originate from or transit through the country. This measure aims to curb indirect trade, which officials estimate to be worth around $500 million. The Confederation of All India Traders (CAIT) has also announced a halt to all imports and exports with Turkey and Azerbaijan. Trade between India and Turkey had reached approximately $10.4 billion in the fiscal year ending March 2024, but reports indicate that Indian traders are now avoiding Turkish products, including apples and marbles, as part of their protest. Jewelers in Lucknow have also stopped dealing in popular Turkish jewelry, further illustrating the impact of this boycott.

Business Adjustments

India’s Central Consumer Protection Authority has taken steps to ensure compliance with the new trade directives. It has instructed major online platforms, including Amazon and Flipkart, to remove listings of Pakistani flags and related items. Amazon has responded by stating that it requires sellers to comply with Indian laws and will remove non-compliant listings upon notification. Additionally, significant Indian e-commerce platforms have ceased sales of Turkish clothing brands. Myntra has temporarily suspended sales of Turkish brands, while Ajio has halted its entire Turkish apparel portfolio, listing all related products as out of stock. These actions reflect a broader trend among Indian businesses to align with the national sentiment against Pakistan and its allies.

Travel Restrictions and Declines

The travel industry has also felt the repercussions of the escalating tensions. Tourist reservations for Turkey and Azerbaijan have plummeted by 60%, with cancellation rates soaring by 250% compared to previous weeks. Air India has reportedly approached authorities to prevent IndiGo from extending its aircraft leasing agreement with Turkish Airlines, citing concerns over a codeshare arrangement. Several travel companies, including MakeMyTrip, Ixigo, and Easy Trip Planners, have ceased promotional activities and travel services to these countries. MakeMyTrip has publicly advised against non-essential travel to Turkey and Azerbaijan, reflecting the widespread impact of the current geopolitical climate on travel plans.

Entertainment and Cultural Impact

The entertainment sector is also experiencing significant changes due to the ongoing tensions. Reports indicate that images of Pakistani performers have been removed from promotional materials for Indian films and music platforms. The CAIT has urged production houses to stop film productions and promotional activities in Turkey. Furthermore, Indian authorities have restricted access to YouTube channels belonging to Pakistani cricket personalities and various news organizations. This crackdown includes directives to block over 8,000 accounts, with potential penalties for non-compliance. These measures underscore the broader cultural and entertainment ramifications of the strained relations between India and Pakistan, as well as their respective allies.

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