Shraddha Kapoor Takes the Lead as Eureka Forbes’ New Brand Ambassador
Eureka Forbes Ltd, a prominent name in India’s health and hygiene sector, has appointed actress Shraddha Kapoor as the brand ambassador for its renowned vacuum cleaner range. This partnership aims to enhance the brand’s commitment to promoting cleanliness and healthier living in Indian households. With over 40 years of experience, Eureka Forbes continues to lead the market in innovative home cleaning solutions, and this collaboration is set to resonate with a younger, urban audience.
Innovative Cleaning Solutions
Eureka Forbes has established itself as a leader in the vacuum cleaning market, consistently introducing advanced technology to Indian homes. The company’s latest offering, the Forbes SmartClean Robotic Vacuum Cleaners, showcases a blend of powerful suction and wet mopping capabilities, ensuring spotless floors with minimal effort. These smart devices utilize artificial intelligence and next-generation LiDAR technology, providing users with precision and convenience in home cleaning. By partnering with Shraddha Kapoor, Eureka Forbes aims to appeal to health-conscious consumers who prioritize smart living solutions, reinforcing its mission to empower households with effective cleaning products.
Shraddha Kapoor’s Commitment to Clean Living
Expressing her enthusiasm about the collaboration, Shraddha Kapoor emphasized the importance of a clean home for overall well-being. She stated, “I have always believed that a clean home is the foundation of a healthy mind and body.” Kapoor highlighted how the environments we inhabit significantly impact our daily lives. She praised Eureka Forbes for its dedication to promoting clean living and expressed pride in being associated with a brand that prioritizes hygiene. With the introduction of the Forbes SmartClean Robotics range, she believes that the brand is setting new standards for home hygiene and hopes to inspire others to adopt a healthier lifestyle.
Brand Vision and Market Leadership
Mr. Anurag Kumar, Chief Growth Officer of Eureka Forbes Ltd, welcomed Shraddha Kapoor to the brand, noting her alignment with the values of mindful living and innovation. He remarked that her authenticity resonates with young Indian households, making her an ideal representative for the brand. Kumar reiterated Eureka Forbes’ commitment to pioneering home hygiene solutions for over four decades. The introduction of the Forbes SmartClean Robotics range signifies a new era in effortless cleanliness, catering to the evolving needs of modern consumers. The company continues to lead the market with a customer-first approach, offering a diverse range of vacuum cleaners that combine efficiency with ease of use.
Continued Innovation in Home Hygiene
Eureka Forbes remains dedicated to providing innovative and intuitive cleaning solutions that simplify home maintenance. The brand’s extensive portfolio includes everything from robotic cleaners to deep-cleaning vacuums, ensuring that it meets the dynamic demands of contemporary households. As the company evolves, it continues to focus on enhancing user experience and promoting healthier living environments. With the strategic partnership with Shraddha Kapoor, Eureka Forbes is poised to strengthen its market presence and inspire a new generation to embrace cleanliness as a vital aspect of their lifestyle.
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