India Launches White Revolution 2.0 Initiative

The Ministry of Cooperation has officially launched the White Revolution 2.0 on September 19, 2024, aiming to enhance milk production and strengthen the dairy sector across India. This initiative is part of a broader effort by the Department of Animal Husbandry and Dairying (DAHD) to promote the development and conservation of indigenous bovine breeds. The government is implementing several schemes to bolster dairy infrastructure and increase milk procurement to an ambitious target of 1,007 lakh kilograms per day by 2028-29.
Key Initiatives Under White Revolution 2.0
The White Revolution 2.0 encompasses various programs designed to uplift the dairy industry. The DAHD is actively implementing the Rashtriya Gokul Mission, which focuses on the genetic improvement of bovine populations to enhance milk yield. Additionally, the following schemes are being executed to support dairy development:
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- National Programme for Dairy Development (NPDD)
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- Supporting Dairy Cooperatives & Farmer Producer Organisations (SDCFPO)
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- Animal Husbandry Infrastructure Development Fund (AHIDF)
These initiatives aim to expand the reach of dairy cooperatives across the nation. Currently, there are 2.35 lakh dairy cooperative societies operating in India, contributing to a significant increase in milk production. The projected milk output for the 2023-24 fiscal year is 239.30 million metric tonnes, marking a 63.56% increase over the past decade.
Milk Production and Consumption Trends
While detailed data on milk consumption is not readily available, a study conducted under the National Dairy Plan Phase I (NDP-I) estimated that the total milk consumption in India reached 162.4 million metric tonnes in 2019. This figure includes both household and non-residential consumption. The DAHD continues to implement various schemes to enhance dairy cooperative coverage, particularly in states like Karnataka, which is a significant player in the dairy sector. The Karnataka Milk Federation (KMF) has been proactive in expanding its network of dairy cooperatives. Between 2013-14 and 2023-24, the average milk procurement in Karnataka rose from approximately 51.61 lakh kilograms per day to 82.98 lakh kilograms per day. Currently, around 15,888 dairy cooperative societies are operational, covering 24,000 villages in the state.
Training and Awareness Programs for Dairy Farmers
To further strengthen dairy operations, particularly in northern Karnataka, the KMF has initiated various awareness and training programs. These initiatives aim to educate farmers and cooperative members on best practices to improve milk quality and production efficiency. By focusing on quality, the KMF seeks to enhance milk procurement and ensure that dairy farmers receive fair prices for their products.
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