Social Media Giving Day is an annual observance celebrated on July 15th. It was established by Givver.com, a non-profit organization that has been leveraging Twitter for fundraising since 2013. Owned by Chris Sommers, who is also the founder of the renowned Pi Pizzeria chain, Givver.com encourages individuals to make donations through social networks.
History of Social Media Giving Day
In a year marked by widespread job losses and heightened levels of poverty and hunger, this small initiative serves as a beacon of hope for those in need. Chris Sommers, the St. Louis-based chief of Givver.com, highlights the intrinsic connection between social media and charitable giving, particularly among millennials. He emphasizes that social media extends far beyond mere snapshots of daily life, restaurant updates, or personal experiences. Social Media Giving Day aims to imbue social media usage with deeper, tangible meaning by harnessing its power for the greater good.
The history of Social Media Giving Day dates back to 2013 when Givver.com collaborated with elected officials, charitable organizations, social media influencers, and others across the United States. Together, they promoted the day and encouraged people to donate to their preferred or familiar charities through social media. As a result of their efforts, numerous governors and mayors throughout the USA officially declared July 15th as Social Media Giving Day.
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Chris Sommers explains that the concept of Givver.com originally stemmed from fundraising endeavors on behalf of the President and other non-profit organizations. Recognizing the existing disconnect and lack of social connection between donors and the organizations they support, the team at Givver.com sought to create a platform that would alleviate these challenges.
The theme for Social Media Giving Day
Social Media Giving Day in 2024 will not have a specific theme. This decision continues the tradition of recognizing the global impact and evolution of social media without confining it to a singular focus.
The absence of a theme does not diminish the day’s importance. Instead, it highlights the versatility and expansive nature of social media as a tool for change. Social media platforms have become integral to our daily lives, connecting us across continents, fostering digital communities, and serving as a powerful medium for social change and philanthropy.
On Social Media Giving Day, individuals and organizations come together to celebrate and promote generosity through online platforms. It’s a day dedicated to raising awareness and funds for various causes, showcasing the positive influence social media can have on philanthropic efforts.
Significance of Social Media Giving Day
The significance of this day lies in its ability to mobilize the masses, particularly millennials, who are inherently connected to social media and charitable giving.
During challenging times, such as the COVID-19 pandemic, Social Media Giving Day gained even more importance. It served as a beacon of hope, providing a simple yet effective way for people to offer aid to those in need. The simplicity of donating through a tweet with the hashtag #give, along with the Twitter handle of the cause and the donation amount, revolutionized the act of giving.
The Day is not just about raising funds; it’s about raising awareness and fostering a global community that values generosity and social responsibility. It reminds us of the positive influence social media can have on society, encouraging us to use these platforms to support charitable causes and issues. This day stands as a testament to the immense potential of social media to bring about positive change and make a real impact in the lives of those in need.
How to Observe Social Media Giving Day
Observing Social Media Giving Day can be a meaningful way to leverage the power of online platforms for charitable causes. Here are some steps to get involved: Firstly, ensure your social media profiles are accurate and reflect your mission—this is crucial for credibility when you call for donations or support. Start by sharing the purpose of the day with your followers, highlighting how their contributions can make a difference. Engaging content, like stories of those who have benefited from past donations, can inspire action. You can also participate by donating to your favorite charities, volunteering your time, or using the day to raise awareness about causes close to your heart.
Observation Dates Social Media Giving Day
Social Media Giving Day, is an annual observance celebrated on July 15th.
| 2019 | 15-Jul-19 | Monday |
| 2020 | 15-Jul-20 | Wednesday |
| 2021 | 15-Jul-21 | Thursday |
| 2022 | 15-Jul-22 | Friday |
| 2023 | 15-Jul-23 | Saturday |
| 2024 | 15-Jul-24 | Monday |
| 2025 | 15-Jul-25 | Tuesday |
| 2026 | 15-Jul-26 | Wednesday |
| 2027 | 15-Jul-27 | Thursday |
| 2028 | 15-Jul-28 | Saturday |
| 2029 | 15-Jul-29 | Sunday |
