IFFI honours renowned lyricists Prasoon Joshi with ‘Film Personality of the Year’ Award. | Image Source: Ministry of Information & Broadcasting
IFFI honours Prasoon Joshi with ‘Film Personality of the Year’ Award. The Minister for Information & Broadcasting Shri Anurag Thakur conferred the award at the Closing Ceremony of the 52nd International Film Festival in Goa. The minister awarded him for his contribution to cinema, popular culture, and socially significant artistic work.
What recipient have conveyed?
Prasoon Joshi said while receiving the honour:
Ek aasmaan kam padta hai, aur aasmaan mangwa do… (One Sky is less, bring me more skies…)
Underlining the fact that India’s diversity is amazing, Joshi said if there is no platform for all segments to tell their stories, India’s rich diversity would not show in her cinema. He appreciated IFFI for trying to provide such a platform through this year’s 75 Creative Minds initiative.
He cautioned aspiring filmmakers that there is no shortcut to great cinema. Further continuing, Prasoon Joshi warned that filmmakers should never think they will arrive somewhere by shortcut. He said success in filmmaking should be by design, not by the vagaries of chance.
Speaking of his humble beginnings, Joshi dedicated the award to his hometown in Uttarkahand.
I come from a small town of Almora. It is extremely hard for someone coming from a small town to get exposure to the world of cinema. I dedicate this award to the mountains of Uttarakhand where I drew my inspiration.
Prasoon Joshi and Movies
Prasoon Joshi entered Indian cinema as a lyricist in 2001 with Rajkumar Santoshi’s Lajja, and since then he has been a part of films like Taare Zameen Par, Rang De Basanti, Bhaag Milkha Bhaag, Neerja and Manikarnika, Delhi 6 and many more.
Apart from being an internationally acclaimed advertising professional, Joshi is currently the Asia-Pacific Chairman of one of the world’s largest advertising companies, McCann Worldgroup. His hard works brought him many coveted international awards. Moreover, Prasoon Joshi also received Golden Lions at Cannes and Young Global leader by the World Economic Forum. He is also the Chairperson of the Central Board of Film Certification (CBFC).
On 23 November, ‘Bablu Babylon Se’ screened at IFFI52. The film is featured in the Indian Panorama non-feature section and its Director Abhijeet Sarthi interacted with the media.